An important component to your membership page is to have a solid squeeze page. Before you can create a squeeze page you will need a professional email auto responder like MailChimp or Aweber. This service lets you capture email addresses, then send out mass mailings to those on the list.
For example, a visitor reaches your page, where you have an opt in offer that provides them with “5 Steps to Succeed Online.” Once your visitor signs up he/she will automatically receive one email a week over a five week period each covering one of the steps. Having the ability to communicate to a new audience is key to the success of your squeeze page and ultimately your membership site.
When you are looking for the right professional email auto responder there are some features to look for:
* Look for a package that is robust and will work for you now and in the future when your list has grown significantly.
* You want your list to be customizable.
* You want to compare prices and choose the option that has the best value.
There are some things you should be looking for when you are looking for the right application to help you set up your sales funnel.
Cookie Drop – For example, let’s say that someone goes to your page and then decided to sign up. From there they are taken to a different page where they are given access to the free, video, ebook, etc. You do not want them to ever see that initial page again after they are in your sales funnel. From that point on, you want them to only see whatever free content or sales offers you have going on inside your membership site. A cookie drop places a cookie in the user’s computer which informs the website they are signed up and that they no longer need to see the squeeze page.
Template Options – Make sure you have adequate templates to choose from that include options such as no sidebar, sidebar, navigation bar, no navigation bar, video or no video. The more options you have available the better for your page and your membership site.
Get your auto responder up and running and your squeeze page done and you will be on your way to get your membership rolling. Success is at your fingertips.
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